Fiat 500C Playlist takes number 1 spot again:
The Playlist – in which music lovers choose favourite tracks that can be shared and enjoyed by others – has taken the Automotive category in the important awards, held recently in London.
The award judges described the Playlist as “a truly original piece of work, achieving not only a triumph for the Fiat 500C but also for Spotify”.
Last year Fiat, together with media organisation Mediaedge:cia and their digital agencies (AKQA & Yuki Media), teamed up with Spotify, the digital music service, to create the Feelgood Playlist – possibly the world’s greatest collection of summer tunes for the Fiat 500C. In September users were asked to whittle down the list to create the Fiat 500C Feelgood 50 – a perfect selection to enjoy on the move.
Cool feature.
