Found this very interesting story discussing vintage motorcycle advertisement @ the very cool web site The Vintagent:
The first motorcycle race started when the second motorcycle was built. And the first motorcycle advertisement was placed immediately post-finish, crowing the winner’s superiority. Motorcycle ads have a natural ‘hook’ in the lure of Speed, although manufacturers have had mixed feelings about selling what riders really wanted, deep down in their speed-demon souls. From the first days of the 20th Century, builders and buyers of motorcycles have played a complex dance around the subject of Speed, with the Industry anxious to spread a message of respectability and docility for their noisy, horse-scaring moto-bicycles, keeping a low profile about the exhilaration of pulling the throttle lever all the way back.
Be sure to visit The Vintagent for more pic’s and to read the rest of the interesting article.
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