A newly disclosed letter Google sent to the Securities and Exchange Commission (SEC) in December sheds light on new plans to put ads on Google-made gadgets such as the Nest smart thermostat, Google Glass, and other places you wouldn’t think of at first.
According to the SEC letter, Google proclaims the term “mobile” as a shifting definition that no longer encompasses just smartphones and tablets. Google wants the term to be redefined so that it can put advertising in more places without having to create a new category. Here’s the stinger (bolded for emphasis):
“In a short period of time, the meaning of “mobile” at Google has shifted dramatically to “handset” from “tablet + handset”. We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the market. For example, a few years from now, we and other companies could be serving ads and other content on refrigerators, car dashboards, thermostats, glasses, and watches, to name just a few possibilities.”
Google has glasses (Google Glass), thermostat (Nest) and car dashboards (Open Automotive Alliance) and watches (Android Wear) are on the way. You didn’t think Google wouldn’t want a way to monetize its products, did you? Riiight.
Although Google has a foot in many fields (I’ve already lost count!), its core business is still online advertising. Its bread and butter is online advertising. Expecting its products to come sans ads in some form is silly.
Won’t it be great when you get into your car for your daily slog to work and see a Dunkin’ Donut ad displayed prominently on your LCD dashboard?
Apparently as this information spread across the intra-web, Google issued this helpful ‘clarification.’
The Wall Street Journal provided an updated statement from Google: “We are in contact with the SEC to clarify the language in this 2013 filing, which does not reflect Google’s product roadmap. Nest, which we acquired after this filing was made, does not have an ads-based model and has never had any such plans.”
Keep in mind “does not have” and “never had any such plans” doesn’t mean their won’t be such plans in the future..