Acura has announced the return of the RSX nameplate, but this time, it’s not a sporty coupe. The iconic name is making a comeback on an all-electric performance SUV, marking Acura’s first in-house electric vehicle for North America. With production set to begin later this year, the RSX is poised to redefine Acura’s identity in the electric era.
The new RSX takes a bold leap from its coupe origins, adopting a fastback SUV design that blends style with functionality. Smaller than the Acura ZDX, the RSX will be built entirely on Honda’s homegrown electric platform, distinguishing it from the ZDX, which is based on GM’s Ultium platform. This move underscores Acura’s commitment to developing its electric architecture, a significant milestone for the brand. Production will take place at Honda’s newly revamped EV Hub in Marysville, Ohio, where electric and combustion-engine vehicles will be assembled on the same line.
Spy shots of camouflaged RSX prototypes hint at a sleek, coupe-inspired silhouette. While Acura has yet to reveal full specifications, the vehicle’s design suggests a focus on performance and luxury. The possibility of a high-performance Type S variant has not been confirmed, but enthusiasts are hopeful.
The RSX name holds a special place in Acura’s history. Originally introduced in the early 2000s as a sporty, front-wheel-drive coupe, the RSX was a rebranded version of the fourth-generation Honda Integra. It was a popular entry-level performance model before being discontinued in 2006 and replaced by the less-celebrated Acura ILX. With the Integra name recently revived, the RSX’s return signals Acura’s intent to blend its heritage with modern innovation.
The RSX will join Acura’s expanding lineup of electric vehicles, which already includes the ZDX and the upcoming ADX compact crossover. It will also share its platform with Honda’s upcoming 0 Series of EVs, including a luxury sedan and another SUV slated for 2026. This platform will be central to Honda and Acura’s electrification strategy moving forward.
Meanwhile, Honda is also reviving the Prelude name with a sporty hybrid coupe set to launch in 2026. This model will feature the same powertrain as the updated 2025 Civic hybrid and is part of Honda’s global strategy to expand hybrid and electric offerings. Alongside the Prelude, Honda’s refreshed CR-V will add a rugged TrailSport trim, and the new midsize Passport TrailSport will enhance the brand’s off-road capabilities. The HR-V is also expected to receive styling and powertrain updates, addressing one of its key weaknesses.
To support its EV ambitions, Honda is rolling out new charging solutions. Starting this spring, NACS adapters will allow Honda and Acura EVs to access Tesla’s Supercharger network. Additionally, Honda is testing its IONNA Rechargeries charging stations to expand infrastructure for EV owners.
American Honda enters 2025 with strong momentum, following an 8.8% increase in sales in 2024. The company expects continued growth, with Acura’s sales projected to rise by double digits thanks to new models like the RSX and ADX. Hybrids remain a key component of Honda’s strategy, accounting for significant portions of CR-V, Accord, and Civic sales. EVs currently represent a smaller share but are expected to grow as the Prologue and ZDX gain traction.
The Acura RSX’s revival is more than just a nod to the past. It represents a bold step into the future for Acura, combining the brand’s performance heritage with cutting-edge electric technology. As the first Acura EV built on Honda’s in-house platform, the RSX sets the stage for a new era of innovation and sustainability. With production set to begin later this year, the RSX is poised to make a lasting impression in the competitive electric SUV market.
