In a move that has surprised many, Nissan has announced the return of its first-generation Kicks in the form of the 2025 Nissan Kicks Play. This reintroduced model, positioned as a budget-friendly option, will share showroom space with the newly redesigned 2025 Kicks, giving buyers a choice between affordability and the latest updates in technology and performance.
The 2025 Kicks Play is a continuation of the original subcompact SUV that first captured the attention of practical-minded drivers. Starting at an attractive price of $22,910, the Kicks Play undercuts even the entry-level Kicks S model from the previous year, priced at $22,820. Comparatively, the redesigned 2025 Kicks starts at $23,220, creating a clear price distinction for buyers deciding between the two.
Despite its lower price, the Kicks Play does not compromise on essential features. The model includes a six-speaker audio system, Apple CarPlay and Android Auto compatibility on a 7.0-inch touchscreen, and Nissan’s active safety suite. These features make it a practical choice for budget-conscious drivers who still want modern conveniences. Additionally, the model comes with 16-inch wheels and includes the Nissan Care maintenance plan, which provides up to three free oil changes within the first two years or 24,000 miles, whichever comes first.
The Kicks Play retains its original 1.6-liter four-cylinder engine, delivering 122 horsepower and 114 lb-ft of torque. It remains front-wheel-drive only, aligning with its purpose as a straightforward and economical option. Interestingly, the Kicks Play outperforms its newer sibling in terms of fuel efficiency. The Play achieves EPA ratings of 31 mpg city, 36 mpg highway, and 33 mpg combined. By comparison, the redesigned Kicks, equipped with a larger and more powerful 2.0-liter engine, delivers 28 mpg city, 35 mpg highway, and 31 mpg combined in its front-wheel-drive configuration. Adding all-wheel drive to the newer model further decreases fuel efficiency by one mpg across all metrics.
This difference in fuel economy highlights a key advantage for the Kicks Play. While it may not offer the enhanced power or advanced features of the new Kicks, its efficiency and affordability make it a compelling choice for drivers prioritizing cost savings over performance upgrades. The Play’s lower fuel consumption is especially noteworthy in a market where drivers are increasingly conscious of operating costs.
The decision to bring back the first-generation Kicks as the Kicks Play is a strategic move by Nissan to cater to a broader audience. By providing both the Play and the redesigned Kicks, Nissan effectively addresses the needs of two distinct buyer groups. The newer Kicks appeals to those seeking the latest advancements in design, technology, and performance, while the Play offers a reliable and economical alternative.
The subcompact SUV segment is fiercely competitive, with models like the Chevrolet Trax, Kia Soul, and Hyundai Venue vying for dominance. The Kicks Play’s reintroduction strengthens Nissan’s position in this market, particularly among budget-conscious consumers. Its starting price places it among the most affordable crossovers and SUVs available in 2025, making it an attractive option for buyers who value practicality and efficiency.
The 2025 Kicks Play will be available in dealerships early in 2025, allowing drivers to experience the best of both worlds: the proven reliability of the first-generation Kicks and the cutting-edge innovations of the redesigned model. By offering these two distinct options, Nissan demonstrates its commitment to meeting diverse consumer needs.
This dual-strategy approach is a testament to Nissan’s understanding of market dynamics. The reintroduction of the first-generation Kicks under the Play moniker allows the company to retain loyal customers who appreciated the original model’s simplicity and efficiency while simultaneously attracting new buyers with the redesigned Kicks. As the 2025 models hit the market, the Kicks Play is set to carve out a niche for itself, appealing to those who value affordability and practicality without compromising on essential features.
Whether you’re a first-time buyer looking for an economical entry into the SUV market or a seasoned driver seeking reliable performance, the 2025 Nissan Kicks Play offers a solution that bridges the gap between cost-consciousness and modern conveniences. As Nissan moves forward with this innovative strategy, the return of the first-generation Kicks in the form of the Play ensures that there’s something for everyone in its lineup, making it a strong contender in the subcompact SUV segment.
